Must My Wannabe Content Creator Pal Stop Exploiting People for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her Instagram later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Often I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I invest helping her create material.

I’m grateful that she has helped me with my career in design, but I resist our friendship to become merely a tally of favours. I don't believe she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my method of offering access, providing her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: a foot in the door. I know not all people enjoys being on camera, but sometimes unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal videographer, but companions support one another in small ways. I thought recording a clip here or there would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is willing material. She must to respect her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real experiences, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Melissa Hernandez
Melissa Hernandez

James is a writer and urban enthusiast who explores the intersections of culture, design, and city life.